Meta is reportedly in the process of shutting down its Facebook Creator Studio in a move that will make its offerings more streamlined.
The change was noticed by social media consultant and industry analyst Matt Navarra Twitter (opens in a new tab)who posted a screenshot that read: “Creator Studio will be retired soon and will be replaced by Meta Business Suite.”
While the Meta Business Suite has long been the preferred option for site admins, Creator Studio promised a dedicated space for content creators to streamline publishing, track performance, and manage monetization.
Facebook Creator Studio
“We’re actively working to bring Meta’s developer tools together in one place,” the company said in response and has since published help page (opens in a new tab) including creator tools to be included in the Meta Business Suite.
Like Creator Studio, Business Suite allows users to manage all eligible Facebook and Instagram Pages, with tools to create and schedule posts, stories and ads, as well as interact with customers and audiences via private messaging. Insights and analytics are also available, with the company saying: “After the change, you can access all your content and data.”
Meta Business Suite can be accessed online or through dedicated smartphone and tablet apps for on-the-go convenience.
We don’t yet know if the change will impact how creators use Meta-owned platforms to post, while TikTok continues to be a successful content creation tool for many startups and influencers looking to break into their industry and gain popularity, and Twitter continues to be embroiled in controversy over new ownership and paid verification stamps.
Through 9to5Mac (opens in a new tab)